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Know Your Alexa Rankings For Your Website

If you own a Internet home business one tool that you should be utilizing for your website is Alexa. It’s important to note that while the information gathered is extremely useful it is also only gathered from users that use the Alexa toolbar “Sparky”.

Information about sites that are visited are fed back to Alexa and then to the community.

So how are Alexa’s traffic rankings determined?

* traffic rankings based on usage of Alexa Toolbar users only

* may not be representative of the global Internet population

* traffic rank is based on three months of aggregated traffic data from millions of Alexa users

* combination of reach and pageviews

* reach is number of unique Alexa users who visit a site each day

* reach is expressed as the percentage of all Internet users who visit a given site

* pageviews are the total number of URL requests for a site each day

* page views are the average number of unique pages viewed per user per day by the users visiting the site

* ranking is determined by a combination of users and pageviews

* top level domains only (e.g. playtriton.com)

* no separate ratings for subpages or subdomains

* personal home pages are identified with an asterisk (*)

* sites serving the “same” content are counted together as the same site

* sites with low traffic (under 1,000 pageviews per month) will not be accurately ranked by Alexa due to statistical limitations

* the main traffic rank shown in the Alexa Toolbar is calculated from three months of aggregate traffic data

* the movers and shakers list is based on changes in average reach on a week to week comparative basis

While the information is by no means perfect it is very useful and the best use of this traffic ranking tool is to see how your site compares to 3 months ago.

As with any tool you should not devote all of your marketing efforts to it. You instead simply be aware of it and try to improve your standing over time.

July 15, 2009  Tags: alexa toolbar, alexa users, internet home business  Posted in: business resources

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