Use Facebook Pages To Build Your Internet Home Business
The Internet continues to evolve everyday and with it how people communicate to each other. If you own a Internet home business then you know how important getting traffic to your site and to keep in touch with the contacts that you make. Facebook is one of the best ways to do both.
Facebook now has over 400 million users worldwide, 100 million of whom live in the USA.
Facebook is fast becoming Google’s biggest rival, with Facebook Ads set to take a lot of business away from Google Adwords.
As such Facebook has become simply too big for a serious Internet marketers to ignore, but I am betting that the majority Internet home business owners have not even begun to consider Facebook as one of the most important weapons in their Internet marketing strategy. This is partly because a lot of people still think of Facebook as being the place on the Internet where you link up with your friends and family and feel uncomfortable mixing social chat with business promotion.
One solution to this problem might be to create multiple Facebook accounts except that Facebook strictly limits each person to just one Facebook account (http://www.facebook.com/help/?faq=12839).
So what do you do if you want to tap into the huge amount of traffic that is available on Facebook but are not ready to buy Facebook Ads and don’t want to clog up the news feed on your personal Facebook page with a lot of business messages, sales pitches and spammy comments from “friends” who you have never met and who are hoping to do business with you?
One thing you can do is simply edit your newsfeed to accept posts from people you want to hear from. While that is a good way to clean up your Facebook page without deleting business friends from your list, it doesn’t do much to help you publicise your business brand.
The solution to the problem is to take advantage of Facebook pages. A Facebook page can be used to market a specific product or service through your Facebook account. Once you have a Facebook page set up you can promote it and invite other Facebook users to become “fans” of your page. Fans are not the same as friends and they won’t show up on your main Facebook site although news from any pages that you become a fan of will show up in your news feed.
Setting up a series of Facebook pages for each of your products or services is a great way to tightly segment your Facebook traffic into specific audiences and to keep your business activities away from your social activities.
You can post text, photos, videos, discussion boards and numerous other Facebook applications to your page. The page will also provide good link juice to your other webpages and blogs.
Speaking of blogs, you can publicize your fan pages on your blog and set up blog feeds on your fan pages.
What kind of fan pages will do well on Facebook?
Of course, like everything else, it depends on how much effort you put into it, but it is good to know that the leading demographic profile on Facebook is the “young educated women” bracket, so if you can find a product or service to match that niche you might be onto a winner.
Facebook pages are free and easy to set up. All you need to do is go to http://www.facebook.com/pages/create.php to get started.
February 23, 2010
Posted in: business resources
2 Responses
Hi John
You have given some really good advice here on how to use Facebook for marketing your business. I haven’t joined there yet but after this post I think I am going to have to do just that. Many thanks.
Michelle Jayes / Online Income Opportunities
John,
This is a great read. I have never considered FB as a means of advertising, but after reading this I have another avenue to explore and build my business upon. Very much appreciated!
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