Is Blog Commenting Still Worth Your Time
It seems as if every time the topic of blog commenting is mentioned, everyone is quick to argue whether or not it is beneficial for search engine optimization purposes – specifically, building back links. While this is a valid conversation, it often misses the point. Blog commenting is a very powerful strategy, whether or not you believe that the back links being built will help your search engine rankings. In order better to understand why blog commenting is still worth your time and effort, it is important to take a step back and look at what leaving a comment on someone else’s blog actually does for you.
The primary purpose of leaving blog comments is to generate more traffic to your website. The unfortunate truth is that great content alone won’t make your blog popular or build your readership. If no one knows that it is there, you can’t expect it to garner any attention. From that standpoint blog commenting is a very powerful tool because it allows you passively to promote your blog, attract the interest of other people interested in your industry, and establish yourself as a credible source before readers even see your content. Blog commenting allows you to illustrate your authority on a particular subject utilizing a property that someone else has spent time building. It can also turn into a great way to build lasting relationships with other leaders in your industry, including the bloggers whose blog posts you comment on.
The first two steps are essentially preparatory steps that will rarely need to be done. First, you need to find out where your target demographic or customers are already hanging out. The easiest way to do this is to look at other popular blogs within your industry or topic area. If you see comments being left consistently on those blogs, then it is safe bet that your potential customers are actively engaged with that blog, which means that you can engage them with a comment of your own.
The second step is taking your list of blogs and limiting it to 10 to 25 of the best options. This strategy does not utilize the popular shotgun approach where you leave one or two comments on hundreds or thousands of blogs across the web. Instead you want to focus all of your time and energy on those 10 to 25 blogs. This will allow you to gain maximum visibility on web properties which are targeting the same demographic that you are. Essentially, you are piggybacking the hard work that other website owners have already done. In order for this strategy to be successful, you will need to make an informative comment once per week on each blog. In most cases, it should be at least two paragraphs of 2 to 3 sentences. Not only does this show that you are interested in the topic, but also lets others know that you are trying to provide valuable information which adds to the discussion.
When implementing the strategy, you will not only gain the attention of other people reading those blogs, but often from the blog owners themselves. As a result, you will be able to build relationships and partnerships within the industry as well is gained more notoriety and interest in your website.
Using this strategy, you can spend as little as one hour per week leaving blog comments, yet receive valuable benefits that would make blog commenting worth your time and effort.
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December 23, 2011
Tags: search engine optimization, search engine rankings Posted in: Work From Home
5 Responses
Blog commenting never dies as long as there are blogs to comment. Personally, i love to read articles on the blogs. Because i know most of the blogs are created with passion and with heart. You can feel the author’s creation.
Yes it is! I actually still doing this because it is very effective. You only not get traffic or backlinks… but you also gain new friends.
I think Yes blog commenting still worth my time. More and more people are into blog commenting to get traffic. It is also to build friendship and share ideas on blogging.
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Through blog commenting i have met many people , it is great way to know some one else.
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