Ten Tips To Increase Your Sales On Your Website
The two key challenges that online marketers face are (1) attracting a large volume of targeted traffic to their websites and (2) converting those visitors into customers or subscribers. In this article I will discuss the second of these two challenges and offer some basic promotional strategies and website conversion tips.
The first thing to understand is that it is difficult to sell anything on the Internet without first establishing your credentials as an expert in your field. If you are serious about making a living on the Internet you will have to do more than simply post affiliate links on your website. You need to build trust, and create some buzz around the product you are promoting.
Here is a quick checklist of some of the things you should have on your website to prove to people that you are worth listening to.
1. Unique, relevant, and helpful content. Yes, you need to stamp your own unique image on your website and the best way to do that is by filling it with unique content related to the marketing niche you are appealing to.
2. Let everybody know who you are. Yes, you need to be up front about who you are. Don’t treat your website like a wall which you can hide behind. Tell us your name, post a photograph of yourself on the front page of your site right at the top where we can see who you are. And for goodness sakes smile and look like you are pleased to see us!
3. Add audio content. Beneath your photo you might want to add an audio introduction to your website.
4. Use videos to demonstrate your products. A video demonstration proves that you know what you are talking about, and shows that you are happy to work with the product. This is a very powerful conversion tool. Videos are easy to make and upload nowadays, so if you are serious about Internet marketing there is no real excuse for not doing this.
Take your main product and make a video demonstrating how it works, how easy it is to use and what its main benefit is.
5. Give customers a simple choice. This will help you control how people conceive of choice on your site. You want to try to move people on from the simple choice of “buy or don’t buy” to the relatively simple choice of “basic” and “gold” offers.
Don’t offer too many choices because that will confuse your customers and they will run away.
Instead, with two packages, your customers will be able to compare one with the other. To make this tactic more effective, you must choose which package you actually want people to opt for and make it appear advantageous when compared with the other package.
So, if your aim is to get people to buy the basic package, you could make the Gold upgrade considerably more expensive and load it with stuff that most people will feel that they do not really need. This will work in favour of your basic package.
On the other hand, if you want to promote your gold package, keep the price points between the two packages closer together and load it with value. Now when customers compared to they will see that it costs comparatively little to get a lot of benefits with an upgrade.
6. Talk up your free gift. Don’t just offer a free gift as an afterthought. Instead, emphasise its value. Make a video demonstrating what you can do with a free gift. It’s a free gift is something that you have created yourself, you will be able to emphasise that it is being given away with every purchase.
7. Upsell on your thank you pages. Your customer has just purchased something, and may still be in buying mood. So make him a nice bonus offer on your thank you page.
8. Use pop-up pages with special offers when customers click away or pull out the purchase.
This will give you a second chance to make a sale. If you are offering a subscription-based product, reduce the first month subscription to a dollar to try and retrieve the sale. If you were offering a choice of product packages, now is the time to offer a third cut-price offer.
9. Offer a 100% money back guarantee. Please this guarantee in a prominent position, near the purchase button. You could also feature it at the top of your page, so customers know from the start that they are not risking anything by buying your product.
10. Ask your customers for testimonials and post them prominently on your sales page. Ask your testimonial writers to supply a photograph. Ratchet up the credibility by asking them to send in video or audio testimonials.
These are just a handful of website conversion tips that will help you to turn your online business into selling machine.
July 29, 2009
Tags: internet marketing, online marketers Posted in: Work From Home
One Response
Good for sales people and advertisers. It shows your knowledge in SEO services. That’s great.. Keep posting..
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