Top 10 Ways to Build Your Subscriber List
Email marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it helps build credibility with your subscribers. As a result, you can generate more sales and profits.
The foundation for successful email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and consider you an expert, you’ve completed the first step and are on your way!
Below you will several list-building ideas that will help you make the most of your email marketing efforts:
Provide useful, relevant and unique content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be useful to your subscribers.
Add a subscription form to every page of your website. Make sure it stands out so it is easy to find. If appropriate, you can also include it in more than one place. For instance, your opt-in form might always appear in the top-left corner of your site, while you also include an opt-in at the bottom of some of your popular articles.
Make it easy for your reader to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here.
Show your first issue or other sample to your visitors. This lets potential subscribers review your newsletter before they sign up to determine if it is something they’d be interested in.
Give away bonuses subscribers can use. Create an opt-in bonus for joining your subscriber list. You can write an ebook or PDF report, or even hire a programmer to create downloadable or web-based software. .
Let others reprint your newsletter as long as the content is not modified. Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you will get new subscribers, traffic and links pointing to your site.
Include a “Sign Up” button in the newsletter. If you are using plain text instead of HTML, provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint it online. You want to make it easy for them to subscribe.
Add a squeeze page. A squeeze page has one goal – to get an opt-in and build your list. Think of it like a mini-sales letter for your subscription or opt-in bonus. It features a powerful headline and a couple of very important benefits that should make subscribers salivate to sign up to your list. Once created, use a service such as WordTracker to find hundreds of targeted keywords, and advertise there using pay-per-click advertising from Google, MSN and Yahoo.
Blog religiously. Blogging is a great way to communicate with your potential customers, and it creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or Wordpress.
Post on other blogs. Post great comments and information on similar blogs with a link to your squeeze or opt-in page. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers
July 26, 2009
Tags: advertising methods, newsletter publishers, permission based email Posted in: Work From Home
5 Responses
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It’s very easy to start off on the wrong foot in this business but you have given some great tips to help newbies to build their business with the right foundations,
regards,
Mal.
Hi, John:
I like your whole list of recommendations for building a subscriber list! It’s one thing to get a subscriber, but you want to keep the person happy once you have them and the way to do that is through good, useful content.
Making it easy to subscribe, offering bonuses, promoting it in blogs and elsewhere – all great suggestions.
StarrBizz.com
It is all about the visitor, and the easier you can make it for them the better your results will be. Excellent list John.
John,
Very good list of ideas to add subscribers to a list. I particularly like using squeeze pages for signups and would recommend to your readers to try creating one of their own rather than using the opt-in pages every affiliate program provides. Everyone sees those over and over again so they lose their impact, but by creating one of your own you have a far greater chance of drawing attention and getting a new subscriber.
Bob W.
Make extra money online at Our-Success.com
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